Aldermen to consider establishing new city, county logo

POCAHONTAS—During Tuesday night’s monthly Pocahontas City Council meeting at City Hall, Randolph County Chamber of Commerce Executive Director Tim Scott presented a proposal to the Council for their consideration in partnering together to establish a new brand.

“My board, a couple of months ago, started talking about this branding program,” explained Scott. “If you’re familiar with big corporations or even middle-sized corporations, most are going through a branding process, which is a fancy word for logo. And the reason the Chamber has brought this to you all is because we would like to establish a brand for all of Randolph County. In other words, what this entails is the county government and city government as well as the five other municipalities in the county. Of course, the Chamber would be right in the thick of it.”

Jennifer Clay, owner of Spring Designs and chairman of the Chamber board, put the proposal together. According to the proposal, branding would give potential businesses, tourists, or future residents an idea of what Randolph County, as a whole, has to offer and associate a symbol with the area. The proposal said the product (Pocahontas and Randolph County) is what’s sold, a brand is the perceived image of the product sold, and branding is the strategy to create that image. Regarding the general use of a new logo or brand, it would be used in such examples as on print marketing material, web and social media, on welcome signs, and also on city trucks or city buildings.



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